This article helps you to get started with a paid traffic campaign. Many times newcomers don’t fully understand how to do it right.
Successful traffic campaigns key element is a combination of selecting the right traffic components with the right web page.
Read this guide, before you buy website traffic or plan to buy website visitors.
Step 1: Set Your Campaign goals
First thing we need to take account, is the campaign goal.
What you want to get from your traffic?
Possible campaign goals are:
- Generate Sales – sale goods or services
- Generate Leads– get people to sign up or do something on your page
- AD sense -earn money by placing ads on your website
- Website exposure – let visitors to find more about your website, posts, services , etc.
- Alexa Rank– improve the sites Alexa global rank
Each goal is little bit different and requires another type of audience.
We set this feature for our users when we prepare the campaign.
It’s not our mission to get you more sales or leads, we just supply the traffic.
So, the responsibility to turn visitors into clients is up to you.
We still do our best to create the type of campaign that will work with your goal
and provide the best traffic sources for it.
Step 2: Select Correct traffic type
The correct type of traffic can come from step 1 goals or type of a landing page your have.
Here is a drill down to each traffic type you can choose from:
Targeted Web traffic
For example you can target packages like pop-under web traffic with geo location and keywords.
It’s the first choice for many website owners.
If you want to improve and speed up your Alexa rank, this is the ideal traffic for you.
Visitors that are coming to your site must have Alexa toolbar or equvalent to be counted for.
The traffic works very fast and can improve your position at rapid pace, even in days.
To maintain Alexa rank well, you should also work on your content and links. Using both on page and off page seo.
Mobile web traffic
Our mobile traffic packages target to users who have a mobile device. This can be a smartphone, tablet or even VR glasses. Take care that your web page is optimized for mobile traffic. You can either create a mobile optimized landing page or make sure you website uses responsive web design.
This is a low cost but efficient form to get website visitors. When people surf the internet our partner sites open a new pop-up, pop-under or a new browser tab window to show your site. Pop-under option has the advantage that page load time is not so critical and it is less obtrusive than pop-up method.
To maximize the benefits of this traffic type you should choose the right landing page which to show on pop-up or pop-under. This does not necessarily have to be your main page. It can be product page, sign-up page and so on. Keep in mind that the web pages loading speed is most crucial. You can set up a highly optimized landing page for this type of traffic which loads fast. Read also our blog post about how to make you website load fast. Our popup-popunder packages can also be targeted for mobile users
Adult web traffic
Sites with adult and mature content need this kind of traffic.
These visitors are geared for such sites and are looking for adult materials. You can use targeted web traffic as an adult web traffic by choosing one of the adult categories. The recommended traffic package for this audience is pop-under traffic.
Casino web traffic
Gambling traffic is good choice if you have casino or gambling site. The recommended traffic package for this audience is pop-under traffic.
Social Media Traffic
Maybe Twitter followers or Soundcloud plays ? Then use Social Media Traffic.
After knowing the goals and selecting the correct traffic and landing page, we can move to setting the advertising campaign.
Step 3: How to set up a campaig
Number of visitors
You need to figure out how many visitors you need for your page.
What is important to understand, is that organic traffic is the best when possible with the highest conversion rates.
The problem is, organic search engine traffic is the hardest to get and it takes time to position your site.
PPC is also good, but you need to make good ads and maybe hire an expert help to do it right, so it costs money.
Therefore PPC is a big money investment that not every one can afford.
Visitor traffic packages is a good compromise, but you need more than regular traffic to get a conversion.
No one can guarantee or know exact numbers, it depends on many different factors.
But we recommend having at least 15,000-30,000 visitors for every new campaign you launch.
We see many times wrong selection of this parameter and this surely effects the campaign efficiency.
If your goal is AD sense or Website exposure then worldwide location is fine.
If you sell product or want to get leads from specific country , then select it as your location.
But, if you want the best ROI for leads ,we recommend using US & UK & DE traffic.
These countries are more rich compare to other countries when it comes to buying power.
Generally speaking, If selecting people from China you’ll probably get much less buying power and very low conversations.
The most potential buyers will come from countries with high average wage that are used to spend money on line.
Niches are related to the interests of your visitors.
Incoming visitors probably have never heard about your website and what you have to offer. You can target best to niches with our Geo & keyword targeting web packages like pop-under traffic.
Caveats in targeting
First a few words about our traffic. Let’s take an example of pop-under traffic type. Your aim is to get sales or leads. For this to happen you need enough visitors! No web page has a conversion rate of 100% If you overdo your targeting using only few keywords like product-xxx-type-y-model-z you will not get many visitors if any and hardly nobody sees your web page. And what happens if those few visitors don’t convert? You are left empty handed. You must remember that you don’t pay for page impressions but clicks. And clicks are very cheap, starting at 0.0025$ per visitor. Even page impressions can be beneficial in the long run without clicks because people tend to remember pop-ups and pop-unders even if they close them. So you get free exposure. It’s like a billboard in every street corner.
We recommend that you start without targeting too much and using enough broad, not long tailed keywords. You can start by buying a small traffic package. Then you can evaluate exactly how much traffic you get and at the end of the campaign we provide a report where you can see click trough rates among other use full statistics. When you combine this information with your own statistics you have much clearer view of keywords and targeting possibilities. You can use keyword planner tools like thehoth.com to get keyword ideas and see what keywords are popular. You can also contact us and we can give an free estimation of visitors based on your keywords & geo location and suggest new ones.
Step-4: Prepare Your Page
Buying traffic is the first part, the second part is preparing your page for the traffic, for having a successful campaign.
Let’s talk on do’s and don’t do’s
This is annoying for many visitors when you pop up window in their faces.
Avoid this as much as possible.
Auto Playing Sounds
Can be very unpleasant for some people.
Not every one has the same taste as yours and some can consider the sound as noise.
We strongly advise to remove all auto play sounds
Auto Playing Videos
Falls in the same category of things that considered annoying to many visitors.
You can have videos on your page, just give the visitors the option to play them.
Visitors have few seconds to decide whether they want to stay on your page or leave. On pop-up traffic optimal page load time (visible) is under 1 second. If your page load time is over 3 seconds you all ready have lost 35% of potential visitors and the conversion rate from incoming visitors is far worse than fast loading page has.
Don’t give them a reason to leave because of slow loading page.
Use fast web host providers and run a speed tests on your page. Use CDN with image and css and js minification. Good alternative is free cloudflare.com
To test your page speed, we recommend GTmetrix, Pingdom or similar sites.
Web page design
Try to make the landing page welcoming and pleasant for your visitor as much as possible.
The navigation system on your site has to be easy to find and use.
The colors and contrast you have, should be good and clear.
Use fonts that are readable and large enough.
Add photos and visual aids to make your site friendly and welcoming the visitor.
While you can use advertisements on the webpage, don’t overload it too much.
If visitors see too much ads, they can think you’re trying to push things to them and most people not like this.
If possible, have a landing page free of advertisements, it’ll be the best.
This is among the most important points.
Your content should match to the visitors as much as possible.
Content that is fresh, relevant and that helps people is the best.
When you select keywords or category, try to match it to the content.
Never sent a visitors to a page that has no relevancy for the content!
For example, there is no point to buy Gambling visitors to a page where you want to sell religious books.
In some case it can work, but the lack of interest can lead to poor results.
The message on your page need to be easy to understand and with one call to action
Step-5:Track the traffic. After you buy traffic, you want to see you are actually getting it.
Using you own tracking.
Everyone automatically assumes because it is Google, it‘s good for any kind of traffic.
GA is one of the worst tracking systems developed for tracking redirect traffic.
The main reason it’s because it can not read 3rd party cookies.
Therefore we do not accept google analytics as proof of delivery! We deliver you the exact hit counts from our systems if you require them.
When we receive your order, we first check that all data was filled correctly.
The URL should be valid and legitimate address.
The time frame is also verified, we want to make sure it’s reasonable.
If the traffic is above 50k and for one day- we’ll contact you and ask if this is correct.
We always recommend splitting the traffic over few days at least, it’s gives greater exposure and better results.
We don’t allow orders under 10k to be longer than 30 days, it’s not effective for both sides.
If all data is correct, we scan your page integrity.
The page must stand with our terms of service (TOS) and contain no mall-wares .
The content of the page should be legitimate and legal.
Once approved on our system, we start preparing your campaign.
According to your selections, we choose the best websites sources from our network to run advertising campaign for you.
Clean pages (no sound, no pop-up, etc) will be served from our premium network.
For pages that violates our TOS ,we can reject the page completely and cancel your order or serve you more slowly from our network.
The visitors rate for such pages is usually low, around few hundreds visitors per day.
We hope this tutorial helps you to get good results from your web traffic campaign!